Data privacy statement

Investments are a confidential matter. The protection of your personal rights and data is very important to us. For this reason, we have taken technical and organizational precautions to ensure observance of statutory provisions on data privacy, particularly the German Federal Data Privacy Act and the data protection provisions of the Telemedia Act. Below you will find information explaining what data is collected when you visit our website and how it is used:

1. Main contact partners

Data protection officer
Rechtsanwalt Wolfgang Paul
c/o nbs partners
Valentinskamp 70
20355 Hamburg
Telefon:+49 40 44 19 60-01

The data protection officer of Lloyd Fonds AG is also the data protection officer of Lloyd Treuhand GmbH.

Data controller
Lloyd Fonds AG, Amelungstr. 8-10, 20354 Hamburg
See legal notice

2. Economical use of data during visit to website

You may visit our website without letting us know who you are. We only collect the following data from you; your IP address, the name of your Internet service provider, the website from which you have come to us and information on the date and time of your visit to our website. We only store the last octet of your IP address. We collect this data solely for statistical evaluations of our website, for making continuous improvements to our website and for ensuring IT security and protection from unauthorized use of the website. This data is processed on the basis of our legitimate interests (Article 6 (1) f of the EU General Data Protection Regulation (GDPR)).

If you request any information on Lloyd Fonds AG and/or our planned or current products, we additionally record your country of origin (Germany or non-Germany) and your status as a person interested in Lloyd Fonds AG. This data is collected solely to make sure that we send you only information, product profiles and pricing information matching your status. This data is processed in order to take steps prior to entering into a contract between you and us (Article 6 (1) b of the GDPR).

3. Recording, processing and utilizing personal data

Personal data is only collected if you voluntarily disclose it to us when you use this website or processing is necessary for compliance with a legal obligation (Art. 6 (1) c of the GDPR), for the performance of a contract or in order to take steps prior to entering into a contract (Article 6 (1) b of the GDPR) or in order to protect our legitimate interests (Article 6 (1) f of the GDPR).

This data is stored and used solely for the purpose for which you disclose it or which we explain to you in this data privacy statement. For example, we collect personal data when you request documents on a (planned) investment product. This data particularly comprises your name and your e-mail address. In addition, we request personal data when you log onto our website as a sales partner or investor in one of our current products. This comprises your customer number and password (where available), your e-mail address, your name and your address.

4. Transmission of data to third parties and other data processors

We will not transmit any data that you have voluntarily disclosed to us to any third parties unless you consent to such transmission, we are under a legal obligation to transmit the data, the data is required to perform a contract or the transmission of this data is required for our economical and effective business operations. This also applies to transmission of this data within the Lloyd Fonds Group.

If we use subcontractors in the performance of our services, we take appropriate legal, technical and organizational precautions to protect your personal data in accordance with the applicable statutory rules.

5. Contact

When you contact us (using the contact form or by e-mail), we process your data to reply to your inquiry (in accordance with Article 6 (1) b of the GDPR).

6. Cookies and reach measurement

Cookies and similar technologies are used in some parts of our website. Cookies are small text files that are deposited on your computer and stored by your browser.

Their purpose is to make our website and our offering more user-friendly, effective and secure – for example, to speed up navigation on our site. In particular, access restrictions for the non-public parts of our website are established by means of cookies.

Among other things, we use session cookies. These are temporary cookie files that are deleted as soon as you leave the website, or expire automatically if you have been inactive on our website for more than 30 minutes. Session cookies are automatically deleted at the end of your visit to our website. There are several ways for you to block cookies. You can set your browser so that all cookies are blocked, cookies can only be placed by trusted websites or only the cookies of websites that are actually being visited are accepted. If you have set your browser to block all cookies, you may not be able to access certain areas of this website. Needless to say, you can still access the basic information held on our website even without using cookies.

In addition, you may opt out of the use of cookies for reach measurement and promotional purposes at the opt-out page of the Network Advertising Initiative ( and the US website ( or the European website (

Google re-/marketing services “DoubleClick”

In accordance with our legitimate interests (Article 6 (1) f of the GDPR), our website uses the “DoubleClick” marketing and remarketing services of Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043 United States (“Google”). We use this service to position our offerings in the marketplace more effectively.

The information collected is transmitted to Google and stored on Google’s servers in the United States. However, Google is certified under the EU-US Privacy Shield. This guarantees a level of protection comparable to European data protection law (

The purpose of DoubleClick is to enable us to display advertisements for and on our website more effectively so that we only present to you and other users advertisements that are potentially of interest to you. Remarketing means that, for example, we show advertising for a product in which you have expressed interest on another website. To this end, Google executes a code when you visit our website or other websites that also use DoubleClick. These remarketing tags are integrated in the website and are used to deposit an individual cookie or comparable technology on your device. These cookies can be set by different domains (e.g. and contain information on the websites that you have visited, the content you are interested in or the offering that you have clicked on. In addition, they hold technical information on the browser and operating system, referring websites, the time and date of visits as well as other data on the utilization of the offerings. If the user subsequently visits other websites, these websites can display advertising specifically tailored to him or her.

Your data is pseudonymized by Google to prevent it from being traced back to you. This does not apply if you have expressly permitted Google to process the data without pseudonymization.

Further information on the way that Google uses data for marketing purpose can be found at Google’s privacy statement can be found at

You can opt out of having Google collect and use your data by clicking on the button below labeled “Deactivate DoubleClick”. Clicking this button will place an opt-out cookie on your device. To delete the cookies already on your device, click on the link again. Please note that this opt-out only applies to the browser that you are currently using and only within this website.

Google provides a general possibility for opting out at if you do not wish to receive any personalized data.

Facebook custom audiences and Facebook marketing services

Our website uses the “Facebook Pixel”, which is owned by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd 4, Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). We similarly use this tool on the basis of our legitimate interests (Article 6 (1) f of the GDPR).
Facebook is certified under the EU-US Privacy Shield. This guarantees a level of protection comparable to European data protection law (
The Facebook Pixel enables Facebook, you and the other visitors to our website to be designated as a target group for advertisements (“Facebook ads”). Accordingly, we use Facebook Pixel to reach out to customers more effectively on Facebook. This is because the Facebook ads that we use are only displayed to Facebook users who have previously shown an interest in our products and services or who have certain characteristics (e.g. an interest in certain topics or products determined on the basis of the websites visited) (“custom audiences”). In this way, we seek to ensure that our Facebook ads are of interest to you rather than being a distraction. Finally, using the Facebook pixel allows us to track the effectiveness of our Facebook advertising for statistical and market research purposes as it allows us to see whether you were directed to our website after clicking on a Facebook ad (“conversion”).
When you visit our website, the Facebook pixel is directly integrated and a cookie placed on your device. When you subsequently log onto Facebook or visit our Facebook page, this is noted in your Facebook profile. The data collected on you remains anonymous to us and cannot be traced back to you. However, it should be noted that this data is also stored and processed by Facebook and can be linked to your user profile. Facebook can use this information for its own market research and advertising purposes.
We also use the “advanced matching” feature. This involves the transmission of data such as users’ phone numbers, e-mail addresses, or Facebook IDs) to Facebook (encrypted) to create “custom audiences” or “look alike audiences”. Further information on advanced matching:
The Facebook data usage policy applies to data processing by Facebook. It contains general information on the presentation of Facebook Ads: For more information about the Facebook Pixel and how it works, visit the help section of Facebook:

To set the types of ads you see on Facebook, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: The settings apply across all platforms, i.e. for all devices such as desktop computers or mobile devices.

You can opt out of having your data collected by the Facebook Pixel to determine the ads that you are shown. You do this by clicking on the button below labeled “Deactivate Facebook pixel”. Clicking this button will place an opt-out cookie on your device. To delete the cookies already on your device, click on the link again. Please note that this opt-out only applies to the browser that you are currently using and only within this website.

Reach analysis with Matomo (formerly PIWIK)

We use Matomo in accordance with our legitimate interests as defined in Article 6 (1) f of the GDPR (analysis, optimization and economical operation of our website). This is open source software that allows us to statistically evaluate user traffic. The IP address of the users is truncated before it is stored. Matomo uses cookies that are stored on your device. We process the data to create pseudonymized usage profiles.

The information generated about your use of our website is only stored on our server and not passed on to any third parties.

You can opt out of Matomo’s reach analysis by clicking on the following button:


We offer you newsletters via our mailing service Tripicchio AG, Engesserstr. 4 a, 79108 Freiburg, Germany.

This section describes the content of our newsletters as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By signing up for our newsletter, you agree to receive it and to accept the procedures described.

Content of the newsletter: We only send you newsletters, e-mail messages and other electronic notifications containing promotional information (“newsletters”) if you consent to them or if there is a legal basis for this. Our newsletters are aimed at various target groups, such as sales, business and press partners, investors or persons interested in our share, and provide information on news of the Company or (planned) investment products, for example.

Sign-up data: During the sign-up process, we ask you for your first and last name and your e-mail address. All other information is voluntary.

Double opt-in and logging: We use the double opt-in procedure for subscriptions to our newsletter. After you sign up for the newsletter, you will receive an e-mail asking you to confirm your subscription. Only then will you receive our newsletter. This procedure is necessary so that we can be sure that you have actually requested the newsletter subscription. These subscriptions are logged so that we can document the sign-up process in accordance with the legal requirements. For this purpose, we record the time and date of subscription and confirmation for this purpose.
Statistical evaluation procedure: Our newsletters contain what is known as a “web-beacon”, i.e. a pixel-sized image file, which is retrieved from the server of the newsletter dispatcher when the newsletter is opened. In this connection, technical data such as your IP address are transferred. When newsletters are distributed, we use this data to determine, for example, the number of recipients the newsletter reaches, the opening and click rate, the devices on which the newsletter is downloaded and user involvement.

We use the dispatch service provider, collect and analyze statistical data and log the subscription procedure on the basis of our legitimate interests as defined in Article 6 (1) f of the GDPR. Our purpose in doing so is to offer a newsletter that is user-friendly and simultaneously secure and can also be operated efficiently by us.

Termination/cancellation: You can terminate the receipt of our newsletter at any time by using the unsubscribe option available in each newsletter. You will then no longer be contacted. In doing so, you also revoke your consent to receive the newsletter. The data collected for the purposes of sending you the newsletter will then be deleted.

The privacy policy of our dispatch service provider can be found here:

7. Your rights

You have the right to request free of charge details of the data which we store on you as well as the right to have it corrected or deleted or to have the processing of your data restricted. Where applicable, you may also exercise your right of data portability or submit a complaint with the responsible supervisory authority in the event of any unlawful data processing. Please contact us if your wish to utilize this right.

The same thing also applies if you have any further questions concerning the collection, processing or utilization of your personal data or wish to cancel any consent that you have given. You may cancel your consent at any time.

8. Right of objection

You may object to the future processing of your personal data in accordance with legal requirements at any time, in particular for the purposes of direct mail.

9. Changes to privacy statement

We reserve the right to change this privacy policy to the extent necessary to adapt it to changes in the legal situation or changes in the processing operations we perform. If we require your consent to process data, we will of course ask you for it.

Please review the content of this data privacy statement regularly.

This post is also available in: deGerman